9/2/2023 0 Comments Event promoteeFeel like going low-tech? Hire some starving college students to hand out flyers on the street. Lots of concert promoters like to piggyback on venue email lists, too, so their own shindigs will be listed on upcoming events. You could also hit up television networks to reach a broader audience, or try genre magazines or social media marketing. One of the best places to do this is on local radio stations, which offer air time in 30-60 second chunks. Everybody wants a piece of the pie, and this is your big chance to grab a slice of your own.Īs we mentioned before, a huge part of your job as a promoter is to spread word about the concert. Even the most successful bands must tour to supplement the lack of royalties, and sales from t-shirts, posters, and live show recordings can make up the difference. The good news about all this is that live performances are now a top moneymaker for the music industry. With music piracy plundering their revenues, artists and recording companies are looking for profit in other areas, such as merchandising, or even-gasp- corporate sponsorship. (Don't talk to us about our 8-track collection, the wound is still raw.) The digital revolution sent the music business scrambling to adapt to this brave new market where users can download or stream individual singles instead of forking over $20 for an entire album. The one-two punch of internet and mP3 file compression has made it super easy to download and share songs, things your ancient ancestors couldn't do with their records and cassette tapes. You may even be held responsible for mishaps or tragedies, such as a stage collapse or even the death of a major pop star.Ĭoncert promoters have to be extra scrappy, especially with the current state of the music business. Other headaches are legal sometimes artists end up suing their promoters, or vice versa, over contractual disputes. You pony up a lot of your own (or your agency's) dough in the hopes that you'll make a killing, and the bill must be paid, even if chirping crickets are the only audience. In addition to possible setbacks like faulty equipment, talent cancellations, and 1,000 flyers printed with a major typo, promoting can be a risky business. No sweat, right? Well, we hate to break this to you, but there will be plenty of speed bumps before and during the big day. Here's the basic plan of attack: Find an act or event, negotiate a payment contract with the client, book a venue, sell tickets, advertise the show, and stick around during the event to make sure nothing goes horribly, horribly wrong. If you'd like to join their ranks, it helps to be motivated, outgoing, and have a history in business or marketing. Event promoters are a similar breed (concerts are technically events, if very, very loud ones) who deal with a diverse bunch of clients and industries, from monster truck rallies to the film festivals to Kim Kardashian's next wedding. Concert promoters are on a mission to make sure everybody knows that funk legend Chu-Chu Terrain is playing tomorrow night, and their paycheck depends on it. No matter how much you adore corn dogs, hopefully you answered "D." You could have massaging chair seats, artisanal hamburgers and band members giving away free money at the door, but it still wouldn't matter if the public doesn't know there's a concert this weekend. Pop quiz: What's the best way to encourage concertgoers to buy tickets to your event?
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